iFood @ blog

   Attendance 1. Chan Yu Yang (0136947) 2. Ng Shan Yi (0137003) 3. Jananee (0136857) Agenda  research Jane -Could not find the information I need from google itself, so going through some books as an additional source. Shan Yi - Besides using Google, I also use Google scholar and other additional resources to search for information.  Yu Yang -Using Google only could not get any information about why and how, needed to refer to books or magazines to find out. Adam - Researched all of Apple’s product with the help of google however more research needs to be done in order to generate ideas for our creative campaign plan Jia Jing - I have surfed through Google to understand the Apple brand more, though I'm still unsure about the combination with fast food industries.

Questions & Answers (the brand’s evolution journey + fast food industry evolution journey) 1. When was the first iPhone released? Ans: The first iPhone was released on June 29, 2007. (IPhone History: From the Original IPhone to IPhone 15, n.d) 2. What operating system did the first iPhone use? Ans: The first iPhone used a modified version of Apple's OS X operating system, later named iOS. (IPhone OS 1, n.d) 3. When was the App Store introduced, and with which iPhone model? Ans: The App Store was introduced on July 10, 2008, with the iPhone 3G. (App Store (Apple), 2024) 4. What is Siri? Ans: Siri is a voice-activated personal assistant. (Apple Insider, n.d.) 5. Why was the first iPhone significant? Ans: One of the most striking features of the first iPhone was its revolutionary multi-touch display. Unlike traditional phones with physical keyboards, the iPhone's touchscreen allows users to interact with their devices in a more natural and intuitive way. (The Revolutiona...

 Attendance 1. Chan Yu Yang (0136947) 2. Adam Iskandar (0137439) 3. Ng Shan Yi (0137003) 4. Tew Jia Jing (0136859) 5. Jananee (0136857) Agenda - Jananee (Leader) - Shan Yi (Secretary) - Chan Yu Yang (Treasurer) - Adam Iskandar (Visual researcher) - Tew Jia Jing (Fact researcher) Group Name iFood Phone Brand  Apple Jane (Researching on USP for both fast food and APPLE) -Google on what is USP and go through the food brand that we chosen. -Try to think about the questions  Shan Yi (the Apple brand’s evolution journey + fast food industry evolution journey) - I'll do research on the evolution of the phone brand and the fast food industry by using Google. - I will also use Apple official website to understand more about their evolution journey. Yu Yang (researching SWOT on fast food industry & Apple and its mission and vision) -Google on Apple's mission and vision and analyzing them with SWOT. -Try to understand their brand mission and vision statement and revolves th...