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Showing posts from June, 2024

WIP 6 (27/6/2024)

     Attendance 1. Ng Shan Yi (0137003) 2. Jananee (0136857) 3. Chan Yu Yang (0136947) 4. Tew Jia Jing (0136859) Agenda    Ideation update and mind map update  Yu Yang -Doing the sketches currently Jia Jing - Finish apple pie sketch but try making sketch of the packaging (maybe I'll hand draw LOL) Adam - Settling the sketches for my products. Jane -Finishing my second sketch Shan Yi - I am concluding my ideation mind map and doing the sketches now.

WIP 5 (20/6/2023)

    Attendance 1. Ng Shan Yi (0137003) 2. Tew Jia Jing (0136859) 3. Jananee (0136857) Agenda Individual Ideation Mind Map Feedback Jane - Finished with one of my own brand and product mind map, drawing rough sketches for it then soon going to start on my second brand and product Shan Yi - Now I am finishing my existing product mind map and going to do the ideation mind map of the hamburgers. Yu Yang -Done with fries mind map but still thinking about own brand and product,also starting research with second product. Jia Jing -My apple pie mind map is finished after adding some points, now I will searching ideas to make my brand product mind map with a new fast food brand. Adam -I am at finishing up the end of my own product mind map while gathering thoughts for the second

Exercise 1- Market Research (0136859 Jia Jing)

 A brief introduction of the smartphone brand (Apple) and fast food industry 1.When was Apple Inc. founded? Ans:  Apple Computer Company was founded on  April 1,1976 2.Who were the founders of Apple Inc.? Ans:  Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership 3.What was Apple's first product? Ans:  The company's first product is the Apple I , a computer designed and hand-built entirely by Wozniak. 4.When was the first iPhone released? Ans:  Apple's first iPhone was announced by Steve Jobs on January 9, 2007, and it was released on  June 29, 2007 . 5.What are some key features of the latest iPhone model? Ans:  Longer battery life A17 Bionic chip with improved CPU and GPU performance. Titanium frame for enhanced durability and lighter weight. 5G connectivity with support for more bands. iOS 17 with new features and improvements. 6.How has Apple's design philosophy influenced its products? Ans:   Apple's design philosophy is  he...

Exercise 1 -Market Research(0136947 Chan Yu Yang)

1)What is Apple mission statement? Bring the best user experience to customers through innovative hardware, software and services. 2)What does this mission statement highlight about? providing exceptional user experiences by leveraging innovative technology across its product ecosystem. 3)What is Apple vision statement? Make the best products on earth and leave the world better than we found it. 4)What does Apple vision statement highlight about? continually innovate with an eye towards providing more meaningful experiences for their users and making a positive impact on society 5)What is the following component on their mission statement? Providing best user experience ,improving the lives of people, empowerment of the public and provides top-quality product. 6)What is the following component on their vision statement? Innovation, market specialization and integration of partners and excellence. 7)What are the Apple core values? Accessibility, education, envi...

Exercise 1 - Research (Group)

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Mind Map - Food                  Mind map - phone (Apple)

Exercise 1 - Market Research (0137439 Adam)

  The smartphone brand's (Apple) latest products & creative campaigns What is Apple’s latest smartphone? Apple’s latest smartphone is the Iphone 15 Pro and Iphone 15 Pro Max 2. What are the features included in the iPhone 15 Pro? Some key features in the Iphone 15 Pro is the A17 Bionic Chip, ProMotion technology with refresh rates up to 120hz and a new triple-camera system 3. What are the sizes available for the Iphone 15 Pro and Pro Max?  The iPhone 15 Pro comes in a 6.1-inch size, while the iPhone 15 Pro Max comes in with 6.7-inch size. 4.  What is the starting price of the Iphone 15 Pro and Pro Max? The starting price of the Iphone 15 Pro is RM 5,499, while the Iphone 15 Pro Max starts at RM 6,499 5. What new camera features are featured in the iPhone 15 Pro? The new camera features include improved low-light performance, ProRAW and ProRes video capabilities, and an enhanced Night mode. 6. What is the battery life of the iPhone 15 Pro and Pro Max The iPhone 15 Pro ...