iFood @ blog

Attendance 1. Ng Shan Yi (0137003) 2. Chan Yu Yang (0136947) 3. Tew Jia Jing (0136859) Agenda Miss Steph Feedback Lack of the Apple element  KOL need to change  Target audience need to change Brand logo, brand name, overview , venue need to change The watch also need to change    Jane -finishing up slides Yu Yang  -looking more suitable local influencer and the pricing. Jia Jing -Looking for suitable venue and research for venue pricing. Adam - Fixing and adding final details to the logo Shan Yi  - We doing research based on the feedback. I already change the target audience and the overview.

Attendance 1. Chan Yu Yang (0136947) 2. Adam Iskandar (0137439) 3. Ng Shan Yi (0137003) 4. Tew Jia Jing (0136859) 5. Jananee (0136857) Agenda Pitch presentation Present the brand name , product name, brand logo. Present the overview of the phone and the happy meal. Present the tactical idea and the costing. Industry feedback increase price for the materials or figure out how to make the watch.  KOL marketting local influencers why we pick the event place Individual updates Jane -helping to find the influencers Shan Yi  - Do research based on the feedback we get. Jia Jing  -research for suitable influencer based on the target audience  Yu Yang  -Researching again on KOL marketing local influencers and the price for them Adam - Researching concepts and elements for the logo

   Attendance 1. Ng Shan Yi (0137003) 2. Chan Yu Yang (0136947) 3. Tew Jia Jing (0136859) 4. Jananee (0136857) Agenda prototype update presentation slide update individual task update Jane - prototype done Shan Yi - Doing the ppt and poster Jia Jing -Finished prototype product  Yu Yang -checking with all the materials costs and finalizing profits  Adam -finished with logo

  Attendance 1. Ng Shan Yi (0137003) 2. Chan Yu Yang (0136947) 3. Tew Jia Jing (0136859) 4. Jananee (0136857) Agenda prototype progress presentation slide plan individual task progress Jane - 60% done with prototype Shan Yi - I am doing the poster and design rational. Jia Jing -Fact research for venue prices and assisting yuyang on budget research  Yu Yang -I currently doing excel sheets Adam -Finding mockup design ideas.

Mind maps Apple Pie https://xmind.ai/share/Ae5M120a?xid=UArtIRry First product https://xmind.ai/share/0otV8wwN?xid=iHh3UjQP Second Product https://xmind.ai/share/o7ZLfOxB?xid=03DHOHPa  Sketches 1 (Adam's Crispy Pie)                                                                                                                                              pie: cutout.pro packaging: promeai.pro (Sketch Rendering) 50/50 1 .  Iconic American Symbols : Apple Pie : Often considered a quintessential symbol of American culture and tradition. Apple Inc. : A leading American technology company that has become a global icon. 2.Convenient: ...

Existing food mind map First product mind map Second product mind map Image 50/50 -Innovation of new products -Customization -Quick service -Competiton Summary:  Both meal can be served as side dishes but first product mostly served as main dishes. They both are with packages of sauces so it can served others who prefer some specificized sauces. Reflection: Ai Art hard to find the images that you wanted while combining it with relevant towards Apple but the process to play around prompts are fun. You can create alot of different images with same prompts too. I think overall its fine to continue progress and start prototyping. References:  Sharma, S (2020) How did French Fries get their name? Here’s all you need to know about the world’s most favourite potato snack. Hindustan Times. https://www.hindustantimes.com/more-lifestyle/how-did-french-fries-get-their-name-here-s-all-you-need-to-know-about-the-world-s-most-favourite-potato-snack/story-7EhD7eDifk6Rd5k95jOHUK.html Saumya S...

 Existing food mind map

1) Existing food mindmap ___________________________________________________________________________________ 2) First brand/product mindmap with sketches ___________________________________________________________________________________ 3) Second brand/product mindmap with sketches ___________________________________________________________________________________ 50/50 - Premium pricing (APPLE) -high and new technology (APPLE) - Appealing designs (HAPPY MEAL) - Competition (HAPPY MEAL) ___________________________________________________________________________________ Summary:  Overall it is a set meal mainly targetted for kids, both products are. They come with a size that's satisfactory for children and those who have a smaller appetite. Toys and collectibles come with the box just so there's an entertainment factor in it. Reflection: I had fun sketching the product as it is exactly how I imagined it would be so I was satisfied with that. I think overall everything turned o...

1. Mind Map 1 (Hamburger) - https://lucid.app/lucidspark/be11acee-1c7e-43c5-a0cc-45a5e7d4e7da/edit?viewport_loc=2012%2C1669%2C1395%2C1454%2C0_0&invitationId=inv_82fde3d8-67d8-4f32-bb31-e57e36e9d673 2. Mind Map 2 - https://lucid.app/lucidspark/6e1d587a-3d28-4fad-afd9-e8f6e23c7b41/edit?viewport_loc=-794%2C-619%2C1683%2C1754%2C0_0&invitationId=inv_7b4af5d7-3d8d-40c9-9bec-a7012b080ec4 Sketches - https://magicstudio.com/ai-art-generator/ - https://www.canva.com/design/DAGJOCe8kyc/o1cosfy2WH5W4q_j6vrmeQ/edit?utm_content=DAGJOCe8kyc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 3. Mind Map 3 - https://boardmix.com/app/share/CAE.CMH3KCABKhC21n7IWO--nRLvIoYVStjsMAZAAQ/7wt5lA Sketches - https://magicstudio.com/ai-art-generator/ - https://www.canva.com/design/DAGJOJgqm-g/f0R-nsHN_QoEzcUOd4Li3g/edit?utm_content=DAGJOJgqm-g&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 50/50 - Innovation of new products - ...

Group Mind Map - https://boardmix.com/app/editor/PaqvyalYGrsW9WXivyLnsg Design Rationale: -The product name and brand name "MUNCH PODS" and "MUNCH BOX" are named to sounds exciting for our target audience. - The packaging its going to be coming, at the back it has tiny latch and a way to open the back completely opening it up for the customer to access all the food item conveniently. -The design is aimed to be compact to hold all the smaller foods. The logo: A simple logo to represent how simple Apple is, made with our main colour red, which embodies excitement Packaging:  Would be a square package, with a top handle to carry it around (As shown in the sketch in the first part), would have an opening at the back almost like a door with a latch, inside of the package there's going to be 3 compartments.

Attendance 1. Ng Shan Yi (0137003) 2. Chan Yu Yang (0136947) 3. Tew Jia Jing (0136859) 4. Jananee (0136857) Agenda Ideation final prototyping plan individual mind map update Jane - getting all the materials for the final prototype (its a secret cant say how its gonna be just yet) and individual maps are all done.  Shan Yi - double check all the mind map Jia Jing - mind map donee! Adding my 50/50, summarised both of my products. Next will be doing our prototype. Yu Yang - checking mindmap if its good to go  Adam - Donw with the mind map and summary and all. Now focusing on our prototype.